Cambridge Campervans is a leading national supplier of caravan awnings and camping equipment through their online store, with motorhomes exclusively available at their showroom in Cambridgeshire.
After launching a new website centred on selling camping products such as tents, awnings & canopies, they turned to Lilac James to manage their Google and Meta advertising, and wanted to boost their local & national SEO.
SEO, Google Ads, and Facebook Ads
Boost SEO positions both locally and nationally
ROAS (Return on ad spend) on both Google & Meta platforms
Sell older stock with unique sales strategy
92 page one positions achieved
122% year on year increase in Organic traffic as a result
Over 17x ROAS generated on Meta Ads
10x ROAS generated on Google Ads
A crucial factor in our success with Cambridge Campervans was the use of high-quality images that effectively showcased the unique features of their awnings. Cambridge Campervans supplied the initial images, from which our team at Lilac James created suitable Ad creatives.
When it came to SEO, our first task was to preserve and improve their existing Google rankings and ensure it carried to their new website. We then ensured that their new website structure was optimised to capture the maximum amount of search traffic not just locally, but also regionally & nationally.
Given that awnings are seasonal products with peak demand in the spring and summer, we identified this as the ideal time to increase ad spend across both platforms. This strategic move resulted in excellent returns on investment, driving significant growth during this critical sales period.