Leads have dried up, so you check Google Analytics and notice you’re no longer getting traffic from Organic Search. You have no idea why a previously healthy form of traffic and leads has suddenly disappeared…
You check with Google but their ‘help’ guides aren’t helpful. Eventually, you realise you’ve been given a Google Penalty and have been removed from Google rankings.
This can be a real disaster for some businesses and other forms of lead generation have to be found – fast.
Luckily, Lilac James has significant experience recovering businesses from Google penalties.
Google gives penalties for a variety of reasons, the most common being spammy links that point towards your website. You might even find that this could be due to a ‘negative SEO attack’, where your competitors are creating these links to damage your SEO.
All scenarios are salvageable, providing you proceed in the correct manner and maintain vigilance on all SEO elements.
Take a read of the case study for the tennis travel agent, 5 Star Tennis Holidays, including a new website and rebrand…