The Lilac James Blog.

Keep up with the latest trends, news and tips in digital.

How to choose a Digital Marketing Agency – 10 insider facts

1 – Have they achieved their own Google rankings? This is most important because if an agency has failed to achieve their own rankings within the Google search engine they are unlikely to be able to do it for you. Check all relevant keywords, at least regionally. They should be ranking high on the first page for SEO/Region and SEO

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Can traditional marketing be effective?

Lilac James replies; absolutely, here’s 5 top reasons why! If you are going hard into business development the obvious choice will be digital marketing forms and methods. However, the revival of traditional marketing has made an impact where digital forms cannot reach. Traditional forms of marketing can be seen as dated and are no longer an automatic choice when targeting

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Social Media tips for businesses

It goes without saying, social media is pretty damn important today. Not just to catch up with friends and show your holiday selfies, but to promote your business, engage with your customers and understand your target market. Social media has given us an abundance of raw data about our potential consumer, we can almost get into their mind and understand

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Lilac James on the Moz blog

We’re a happy office this Friday afternoon as not only is the weekend looming, we also just got published on the infamous Moz blog! Founder Karen and digital marketing manager Adele worked hard on an article weighing up Facebook advertising against Google AdWords including some previous examples from clients and interesting facts and findings. The Moz team were impressed with

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5 steps to clean up links like a techie

Clean up links, sometimes you need it, sometimes you don’t. Know how to do it as a techie does. Hiring Search Engine Optimisation (SEO) may be, at times, the best thing to do. Some may have even done all the work on their own, but sometimes there is always the need to clean-up links. The key here is to know

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