Google Algorithm Leak – What you Need to Know
Earlier this year in March, Google’s internal content API was leaked online, and as such over 2,500 documents were released to the public. These files related to Google Search and gave information on how Google ranks content. There are many factors involved, and although we don’t yet know how each factor is weighted, the leak […]
The Academy of Football [WHUF] – by Choices International
The Academy of Football, operated by the West Ham United Foundation, partnered with Lilac James for SEO, Google Ads, and Facebook Ads. We achieved an 89% surge in organic traffic, 60+ page one positions, and produced international Google Ads campaigns yielding 1000+ applications.
Cambridge Campervans – Motorhomes & Camping Equipment
Cambridge Campervans is a leading national supplier of motorhomes and campervan equipment in Cambridgeshire. We launched a brand new ecommerce strategy for the client, achieving over £300,000 additional sales within just under one year.
Chimes Home & Garden – Garden Furniture & Furnishings
Chimes Home & Garden is a national ecommerce supplier of Garden Furniture and Home Furnishings based in Essex. They approached Lilac James to commence online advertising with Google and Meta Ads, securing 10X and 60,000 ROAS on each platform respectively.
Catherine Jones – Cambridge Jewellers
Catherine Jones of Cambridge has been in the jewellery business since 1963 and been a prominent feature on Bridge Street in Cambridge for over 60 years. Catherine Jones approached Lilac James to build their digital marketing strategy, and we helped them achieved a 30% revenue increase year-on-year.
Direct-to-Consumer Ecommerce Supplier
Lilac James were commissioned by this direct-to-consumer ecommerce supplier (under NDA) to begin their digital marketing strategy, moving away from traditional print media, and securing a 46% increase in Organic traffic and over £3 million in new sales within just 18 months.
Flannery Plant Hire – Plant & Machinery Hire
Flannery Plant Hire, an international machinery rental company, engaged Lilac James for SEO and Google Ads. Resulting in a 27% increase in organic users and securing page one positions for 33 target search terms, including regional keywords such as Plant hire Dublin from #50 > 1.
3Q Sports – Sports Teamwear & Embroidery
3Q Sports, a UK-based sports equipment retailer and teamwear manufacturer, partnered with Lilac James for SEO and Facebook Ads. Achievements include a 42% increase in organic search traffic and a remarkable 40x return on ad spend from Facebook campaigns.
Football Fun Factory – Football Franchise Business
The Football Fun Factory, a national football franchise, partnered with Lilac James for SEO, Google and Facebook Ads. Achievements include a 380% increase in organic search traffic, 5000+ leads generated, and over doubling the amount of franchise locations nationwide within just 12 months.
Out’n’About – Buggy & Pushchair Supplier
Out’n’About, a children’s buggy supplier, enlisted Lilac James to shift from B2B to direct-to-consumer sales. Despite significant competition, a focused SEO, Google Ads, and Facebook Ads strategy led to over £500,000 in additional sales, achieving a consistent 16x ROAS at £6000-£10,000pcm ad spend.