The #1 reason your website redesign can be a catastrophe and what you can do about it
Happy New Year! To kick start our blogs for 2020 we wanted to cover a topic that we have seen nearly ruin businesses time and again over the years… and that is website redesign. If you rely on SEO for any proportion of your lead generation, your website redesign could crash all your hard-earned rankings […]
Why sponsorship is a great marketing tool
Sponsorship is a strong means of refining your competitive edge; supporting events and organisations that your potential customers will find appealing will most certainly help improve your company’s image and credibility. Cornering your target market could be quick and effective providing you pick the right sponsorship opportunity for your business. Increasing numbers of small and […]
How being social pays
Have you ever wondered what real effects social media could have on your business, in terms of visibility and generating interest in your service or product? Look no further than this example of free marketing by the power of the people. Worldwide recognition is given to a 21 year old man from Northamptonshire, who takes […]
How to choose a Digital Marketing Agency – 10 insider facts
1 – Have they achieved their own Google rankings? This is most important because if an agency has failed to achieve their own rankings within the Google search engine they are unlikely to be able to do it for you. Check all relevant keywords, at least regionally. They should be ranking high on the first […]
Can traditional marketing be effective?
Lilac James replies; absolutely, here’s 5 top reasons why! If you are going hard into business development the obvious choice will be digital marketing forms and methods. However, the revival of traditional marketing has made an impact where digital forms cannot reach. Traditional forms of marketing can be seen as dated and are no longer […]
Social Media tips for businesses
It goes without saying, social media is pretty damn important today. Not just to catch up with friends and show your holiday selfies, but to promote your business, engage with your customers and understand your target market. Social media has given us an abundance of raw data about our potential consumer, we can almost get […]
Lilac James on the Moz blog
We’re a happy office this Friday afternoon as not only is the weekend looming, we also just got published on the infamous Moz blog! Founder Karen and digital marketing manager Adele worked hard on an article weighing up Facebook advertising against Google AdWords including some previous examples from clients and interesting facts and findings. The […]
5 steps to clean up links like a techie
Clean up links, sometimes you need it, sometimes you don’t. Know how to do it as a techie does. Hiring Search Engine Optimisation (SEO) may be, at times, the best thing to do. Some may have even done all the work on their own, but sometimes there is always the need to clean-up links. The […]