The Pro-Experience @ The Academy of Football, operated by the West Ham United Foundation, represents a pinnacle in player development. Combining elite training methods with a strong emphasis on education, they cultivate talent grounded in core values of Respect, Courage, and Tenacity. Their mission is to offer young players a professional environment where they can thrive both athletically and academically, realizing their full potential on and off the pitch.
SEO, Google Ads, and Facebook Ads
Generate digital visibility in order to acquire high-quality applications for range of courses offered
Increase lead flow, of which would be consistent
Increase visibility online not just within the UK, but across the world, including United States
Increased organic search traffic by 89%
Over 60 page one positions for a range of keywords
International Google Ads campaign achieving over 500 clicks, directly acquiring 2,764 applications; average cost of just £1.41
Meta Ads generating an average of 300 website leads (per month) for just £3.34 per lead
We created a customer avatar and noted the characteristics of their ideal target customer. The outcome of this was between 16-21 years, so we had to consider two distinct decision makers, the child/young adult, and their parent(s).
Both will have a significant influence on whether the customer purchases a course at the Academy.
We also ran several campaigns over the course of the year, promoting a variety of different courses which had separate Ads that specifically promoted the courses to the young adults, and another set specifically targeting their parents.