Case Study

Chimes Home & Garden – Garden Furniture & Furnishings

www.chimeshomeandgarden.co.uk

ADS TARGETED

Around special offers

60X ROAS

From Facebook Ads

60X ROAS

From Facebook Ads

10X ROAS

Generated from Google Ads

10X ROAS

Generated from Google Ads

Chimes Home & Garden is a national ecommerce supplier of Garden Furniture and Home Furnishings based in Essex.

They have been trading as a department store for years and approached Lilac James to start their online advertising journey with Meta and Google Advertising.

Services:

Google Ads and Facebook Ads

Objectives:

Maximise ROAS (return on ad spend) on both Google and Meta platforms

Strategy to target higher-cost, best-selling items to customers

Results:

Over 60X ROAS on Facebook Ads

10X ROAS generated on Google Ads

The key to our success was working with Chimes to create a series of highly enticing offers, and limited time/availability offers to really draw engaged buyers onto the website and by being highly price competitive.

Once we had these offers, it was a simple case of ensuring advertising campaigns were technically built to a high standard, and strategically deployed to outperform the competition that would engage potential customers.

With being experienced at ecommerce advertising, we understand the various pitfalls that can lead to poorly performing campaigns. If you get this wrong, you’ll find that whilst you could still make lots of sales, but for low-cost items, your return on investment may be poor.

Keep an eye on this case study for further updates as we approach the busy summer period!

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