This huge direct-to-consumer Ecommerce supplier (under NDA) had previously only invested in traditional forms of marketing such as adverts placed in printed publications.
In August 2022, Lilac James were commissioned to begin their digital marketing strategy which comprised of SEO, Google Ads and Facebook Advertising.
SEO, Google Ads and Facebook Ads
Extensive market research into all competitors in market
Develop direct-to-consumer (D2C) strategy based on our previous extensive experience with other ecommerce brands
Over 30 new page one positions on Google
46% increase in Organic Search traffic
£1.72m in Google Ads sales generated at a 26,500 ROAS
25.5X Facebook Ads ROAS generating £1,550,000 in sales
We kept pushing and today, ROAS on campaigns has been as high as 47,000. This customer simply wants to produce as many sales as possible for under £15 per sale, so we fluctuate budget depending on the observed cost per sale.
We work closely with the team to create compelling seasonal sales. We then create attention-grabbing campaigns, highlight sales, offers & product bundles to achieve an even greater amount of ROAS over a short timespan.
Explore our ecommerce Social Media Advertising services across a range of platforms including Shopify & WooCommerce.