Football Fun Factory – Football Franchise Business
380%
Increase in Organic Traffic
380%
Built SEO traffic for 400+ locations, and 88+ franchises
5000+
Leads Generated
5000+
Head Coach Franchise Applications within 18 month period
1500+
New Customers
1500+
Using Meta Advertising to deliver 1500+ new students in 6 months
The Football Fun Factory is a national franchise business that is seeking to cause culture change in grassroots football by making it first and foremost about fun. When they came to Lilac James, they had 40 franchises nationwide and were looking to expand.
Services
SEO, and Facebook Ads.
Objectives:
Increase online search presence for franchise-based search terms.
Generate high-quality and a large quantity of franchise lead applications onFacebook.
Fill their football franchise locations with new customers.
Results
380 % increase, year on year, in organic search traffic.
5000+ leads generated, with 50% being their ideal target market of qualifiedfootball coaches.
Over 1500 new customers were generated for as little as £1.29 per lead.
Since Lilac James began working with the Football Fun Factory 12 months ago, they have over doubled in size and now have 88 franchise locations nationwide and across the Republic of Ireland.
Plans are in place to shortly expand across Europe.
The Results
Google Advertising – Performance Max campaigns were delivering a consistent 12-16X ROAS over an 18 month period.
SEO – We achieved a 7 increase in overall search traffic, however, due to winning a series of relevant and high converting page 1 positions for niche keywords, the average pages per session also increased by 75%. This demonstrates that we’re bringing in highly engaged and converting traffic.
Facebook Ads – A consistent 11-16X ROAS over an 18 month period.
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