Are you looking to ramp up your Facebook advertising budget but find yourself blocked by a daily spending limit? Facebook automatically imposes these limits to manage risk, but this can be frustrating if you have urgent marketing or business goals. Below is a step-by-step guide on how to request a higher daily spending limit and get your ads moving faster.
Why Your Daily Spend Is Capped
Facebook wants to ensure advertisers can pay their bills and maintain a healthy account history. If you’ve been spending only a small amount (e.g. £10-£20 per day), attempting to jump to £250, £500, or more in one go can trigger limits. Normally, Facebook will gradually raise your threshold each time you pay your balance. However, if you don’t have the luxury of waiting, you’ll need to make a formal request.
Raising Your Spending Limit:
- Open Facebook Ads Manager Help
- In your Ads Manager, click the question mark icon at the bottom corner of the screen. This will open the help section.
- Create a New Case
- In the help menu, choose “Create new case” (sometimes labeled under “Support” or “Help Center”).
- Select Your Ad Account
- From the dropdown, pick the ad account where you want the limit increased. Make sure you choose the correct one if you manage multiple accounts.
- Search for Spend-Related Issues
- In the help topic search bar, type “spend” or “daily spending limit.”
- Choose “I need help changing my daily spending limit”
- You’ll see an option that specifically addresses this issue. Select it to proceed.
- Start a Chat With Facebook Support
- Click “Start chat” to speak with Facebook’s support team. This usually opens a Messenger window or direct chat interface.
- Explain Your Situation Clearly
- Let the support agent know you have an urgent need to raise your daily spending limit – for example, from £10 to £300 per day, due to a specific marketing campaign or short promotion window.
- Emphasise Time Constraints
- If you’re launching a campaign on a tight schedule, tell them how crucial it is to resolve this quickly. While they can’t guarantee immediate action, most requests see a response within 24 hours.
Tips to Speed up the process;
- Pay Off Outstanding Balances
- Go to your Billing section in Ads Manager and look for a “Pay Now” button. Proactively settling any open balances can help demonstrate to Facebook that you’re a reliable advertiser.
- Build Trust Gradually
- Even with a support request, Facebook may still want to see successful payment history. Be prepared for them to raise your limit incrementally if you’re new to advertising at higher spends.
- Stay Polite and Persistent
- If your request is urgent, check back with support or respond promptly to any follow-up questions. Polite persistence can go a long way.
Common Pitfalls
- Ignoring Payment History
- If you’ve barely used Facebook Ads in the past, jumping straight to a high budget can be tricky. Facebook often rewards consistent spend and timely payments with higher automatic thresholds.
- Failing to Communicate Clearly
- Vague requests can slow the process. Provide specific amounts and reasons, e.g., “We need a £300/day limit for the next two weeks to promote our product launch.”
- Expecting Instant Results
- While some cases are resolved within 24 hours, it can take longer if Facebook requires additional verification.
Raising your daily spending limit on Facebook doesn’t have to be complicated – especially if you know the right channels and steps. By opening a support case, paying off any outstanding balances, and communicating your advertising goals, you can quickly scale your budgets to meet urgent campaign objectives.
Pro Tip: Always monitor your ad performance once your new limit is approved. Rapidly scaling up your budget can sometimes lead to increased costs per result or changes in ad delivery, so keep an eye on your metrics to optimise effectively.
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