The security and safety market is fast growing with the sector estimated at 1.5 billion pounds in 2019. Products and services of course are wide ranging, everything from intruder alarms to access control and security guards.
Once again, local SEO is important with users often searching for suppliers near their physical location. Optimisation of your Google My Business account is therefore the first step ensuring attention is paid to reviews and testimonials. Credibility is key. Local optimisation should be conducted throughout the website paying attention to fast loading pages and mobile responsiveness. Users often search for these types of businesses in a hurry, so clear navigation and good keyword structure is essential.
Clearly however being found on page one for relevant keyword searches will drive traffic and enquiries. Understanding competitors and regional search levels will drive the correct strategy and ensure success in the long term. Good SEO for security companies takes time but with commitment a company can ensure new lead and enquiries are incoming.
The Lilac team have had multiple successes in this sector over the years but don’t just take our word for it. You can view our relevant case studies below: